Brendan Smith oversees all aspects of the operations of the Company with a focus on new business development, strategic relationships, design and technology. Prior to founding Motive Interactive, Mr. Smith served as Senior Business Development Manager for NetCreations, Inc., a leading opt-in email marketing company. At NetCreations, he built a team responsible for developing business opportunities with strategic partners, such as MSNBC, CNET, ZDNet, Tech Republic, and Tech Target.
Prior to NetCreations, Brendan was a successful entrepreneur responsible for building several distinct and profitable internet businesses. These travel, technology, and survey based web sites have been featured in many national publications and websites, including Travel + Leisure Magazine, Coastal Living, The New York Times, New York Post, New York Magazine, The Washington Post, Denver Post, Concierge.com, lonelyplanet.com, and fodors.com to name a few.
Brendan is a founding member of the Interactive Advertising Bureau (IAB) Lead Generation Committee, Performance Marketing Alliance (PMA) and The Online Lead Generation Association (OLGA). He has been recognized as one of the top entrepreneurs in Nevada, California, and New York. Brendan graduated from West Virginia University with a Bachelor of Arts degree in History.
Colin plays a key role in the company's overall management, with his primary focus being in the marketing and sales areas. Colin takes the lead in expanding new client relationships, and formulating Motive's vision and mission. His passion is structuring exclusive partnerships with Publishers who have developed unique websites and want to fully monetize their businesses. If this describes you, contact Colin directly for a “no obligation” assessment of your site’s financial potential.
Before starting his own business, Colin was a Senior Sales Executive at NetCreations Inc, where he successfully built revenue streams within various online vertical markets. At NetCreations, he managed some of the company’s biggest clients including American Express, E-Loan, Goto.com and Pet Smart.
Another one of Colin's passions is soccer, and he once played for the Wilmington Hammerheads in the U.S.L. He holds a BS in Management from the University of Massachusetts, Amherst.
As VP and Chief Financial Officer, John manages all of the financial, administrative, and human resource functions of the Company.
Prior to Motive Interactive, John had been involved in a CFO or Controller capacity in a variety of industries including technology, pharmaceuticals, and e-commerce, most recently for a leading automotive buying portal and consumer information website. Many of the companies John has been associated with have either had a successful IPO or been acquired. John received his bachelors degree in Accounting from San Diego State University.
Mike Schwartzberg is the Vice President of Sales at Motive Interactive where he leads media strategy, advertising sales, account management and affiliate operations. One of Motive’s first employees Mike is a key player in the success and rapid growth of the Company, a growth of over 900% since 2004.
With extensive knowledge of affiliate marketing and online advertising Mike is a recognized leader within the industry. Mike’s hands-on and unique style in motivating others has built a world class advertising sales and account management team for Motive. Mike is a graduate of Cortland State University in New York.