Leverage the power of dynamic bidding and machine
learning to activate high-quality mobile users.
Our patent-pending programmatic technology adjusts bids dynamically to bid more or less on users based on our predictive modeling, ensuring the most efficient and effective use of your ad spend.
Our platform is integrated with all major mobile SSPs and ad exchanges to access 98% of all in-app inventory in the world.
We continuously improve our bidder and buying strategy by incorporating trillions of first-party data points into our algorithms.
We take data about your best customers to build lookalike audiences that share key characteristics of your most active and engaged audience.
We collect trillions of first-party data points on a monthly basis to incorporate into our algorithmic models. Our team of data scientists use these insights to continually refine our RTB platform.
Our algorithms continuously optimize to market conditions and predict characteristics of future purchasers, improving your campaign with each new piece of data.
Our algorithms predict users’ likelihood of taking a desired action and ROI potential. Our proprietary RTB platform adjusts dynamically to bid more or less on users based on these predictions.
We leverage hundreds of characteristics on user attributes and behaviors to target users based on their likelihood of engaging and ROI potential.
We scale your campaigns more efficiently by building lookalike audiences from the benchmark characteristics of your best customers.
We leverage user data and deep linking to target and re-engage inactive users who have installed your app.
Our A/B testing ensures the most engaging ad creative reaches your highest value audience.
Absolutely. We are integrated with all the major attribution platforms and have combined our technology and expertise to effectively optimize and scale campaigns for post-install events.
While our initial focus for any campaign is honing the most effective targeting and buying strategies to reach your performance goals, once we achieve these benchmarks we can effectively scale your campaign through our access to a large variety of inventory sources and integrations with all major RTB exchanges.
We offer a variety of pricing models, including a dynamic CPC, flexible CPI and CPA options. The pricing model we use varies based on what stage of the campaign we are in and our clients’ unique campaign objectives.
We leverage banner, interstitial, native, GIF, interactive and video ad formats.
Motive only integrates with inventory sources that are vetted to be brand safe and high-quality. We use a combination of proprietary tools, third party tools and experienced analysis to protect our clients’ campaigns from being exposed to fraud.