With Father’s Day just around the corner, we’ve been thinking of ways app publishers can best engage users looking to purchase gifts for the fathers in their lives. Father’s Day spending is expected to reach an all-time high of $16 billion this year. We evaluated over 36 million users across the app ecosystem to determine where the highest purchasers of Father’s Day gifts (namely – mothers, millennial and Gen Z) engage. Check out our Father’s Day Ad Targeting infographic to learn the best ways to target your mobile ads during one of the biggest spending days of the year.
