Infographic: How to Target Your Mobile Ads on Father’s Day

By Ariel Neidermeier (Director of Marketing @Motive)

With Father’s Day just around the corner, we’ve been thinking of ways app publishers can best engage users looking to purchase gifts for the fathers in their lives. Father’s Day spending is expected to reach an all-time high of $16 billion this year. We evaluated over 36 million users across the app ecosystem to determine where the highest purchasers of Father’s Day gifts (namely – mothers, millennial and Gen Z) engage. Check out our Father’s Day Ad Targeting infographic to learn the best ways to target your mobile ads during one of the biggest spending days of the year.

Ariel Neidermeier

Director of Marketing

Ariel is the Director of Marketing at Motive. She is a proud graduate of UC San Diego where she studied International Business and Economics. Her passions include yoga, travel and taking care of her ever-growing collection of plants.