Proactive service every step of the way
Managing ad spend across a variety of partners and media sources can be complicated and time-consuming.
Let our team of seasoned experts do what they do best.
We launch, optimize and scale your campaigns
to drive the highest return on your ad spend.
Managing ad spend across a variety of partners and media sources can be complicated and time-consuming.
Let our team of seasoned experts do what they do best.
We work with our clients to understand their product, users and marketing goals. We study your best customers and build profiles of their key attributes to identify lookalike audiences in our database of over 2 billion unique mobile profiles.
We recommend inventory sources based on each source’s volume potential, pricing and historical performance. We combine these insights with our first party data and mobile user profiles to create a custom buying plan.
We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign.
As performance data is gathered, we prioritize the best-performing inventory sources and targeting strategies to drive quality installs. Our platform begins by scaling your installs within the target cost-per-install (CPI) range. Our client success team works with you to share regular insights and recommendations.
Once our platform has collected a meaningful amount of data on the media, user segments and targeting methods that are driving installs, we shift to optimizing for users who will drive the highest ROI by taking post-install actions in your app. Once we hit your cost-per-action (CPA) goals, we shift your campaign to a pay structure where you only pay for the post-install actions taken in your app.
We provide ongoing performance insights so you can effectively scale your campaigns.
I’ve worked with the team at Motive on dozens of campaigns over the past 6 years. They almost always exceed client ROAS/ROI goals and deliver a high level of customer service. If you are looking to work with some of the most skilled, knowledgeable, and accommodating performance media buyers in the industry then put Motive on your preferred partner list.
Rappi is in constant transformation and it is good to have Motive as a partner to help us to keep growing and gain scale in LATAM, using smart technologies to be more accurate on media buying and reaching the best results. We are really happy with the team and the level of service we have working with Motive.
Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive.
Motive helps us get our games in front of people who we think will really love them. The team is a joy to work with and they have our best interest at heart.