Leverage the power of dynamic bidding and machine
learning to activate high-quality mobile users.
Our patent-pending programmatic technology adjusts bids dynamically to bid more or less on users based on our predictive modeling, ensuring the most efficient and effective use of your ad spend.
Our platform is integrated with all major mobile SSPs and ad exchanges to access 98% of all in-app inventory in the world.
We continuously improve our bidder and buying strategy by incorporating trillions of first-party data points into our algorithms.
We take data about your best customers to build lookalike audiences that share key characteristics of your most active and engaged audience.
RTB Platform
Data Intelligence
We collect trillions of first-party data points on a monthly basis to incorporate into our algorithmic models. Our team of data scientists use these insights to continually refine our RTB platform.
Algorithmic Learning
Our algorithms continuously optimize to market conditions and predict characteristics of future purchasers, improving your campaign with each new piece of data.
Dynamic Bidding
Our algorithms predict users’ likelihood of taking a desired action and ROI potential. Our proprietary RTB platform adjusts dynamically to bid more or less on users based on these predictions.
Data Science
User-based Targeting
We leverage hundreds of characteristics on user attributes and behaviors to target users based on their likelihood of engaging and ROI potential.
Lookalike Audiences
We scale your campaigns more efficiently by building lookalike audiences from the benchmark characteristics of your best customers.
Re-targeting
We leverage user data and deep linking to target and re-engage inactive users who have installed your app.
Our A/B testing ensures the most engaging ad creative reaches your highest value audience.
Motive is integrated with all major mobile SSPs & has developed proprietary mobile-first technology focused on finding the right users at the right prices across the exchange.
